Full Service Representation—Tourist Boards

For many destinations, tapping into the massive potential that the North American marketplace offers can be an overwhelming challenge. As a client the Kenya Tourist Board is provided with a fully-staffed office, immediate presence in the extensive CDMS network of travel industry and media relationships as well as dedicated staff that works to market Kenya in North America.

Through this full-service representation, the Kenya Tourist Board is represented not only by the physical presence of having an office in North America, but through industry networking activities, availability to participate in key trade shows and events and the benefit of having "eyes and ears" on the ground in the marketplace to alert them of key trends or other recent developments that could affect the destination. The Kenya Tourist Board has been a representation client of CDMS for nearly five years, during which time travel has increased from the US to Kenya by 31% through 2004 and is tracking to reach astounding growth of nearly 70% by the end of 2005.

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