CDMS firmly believes that relationships are at the heart of every successful destination marketing program. CDMS' relationships are based on years of establishing strong working contacts in the travel industry. Because our company is part of one of the largest hospitality and marketing organizations in the world, we already have established relationships with many major players in the tourism distribution channel. In addition, our active role in the industry gives us a unique understanding of each group.

The Destination Relationship Model demonstrates how the different categorical groups involved in increasing tourism interact and depend on each other. The groups consist of: the destination organization, local stakeholders, media/travel agents/travel brokers, suppliers/partners and the consumer. To successfully market and maintain a destination, destination organizations need strong relationships with each group in the destination relationship model.