Travel Agent Education—Destination Specialist Program

In order for the Kenya Tourist Board to cost-effectively provide destination information while forming and maintaining a strong relationship with travel agents, CDMS created the KATS Specialist Program. The KATS program is an online, self-paced study program for travel agents. CDMS provides this great service to the Kenya Tourist Board by managing all aspects of the online course and web site content, creating and distributing monthly newsletters packed with relevant and new information for the travel agents as well as planning, promoting and implementing annual FAM trips for Kenya specialists (in partnership with Kenya suppliers) to Kenya. Launched in 2001 and "re-vamped" in 2004, the KATS program currently has 3,140 registered agents and 790 agents that have taken the test and passed the course to become Kenya Specialists.

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